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Score your business and website out of 100 in about five minutes, and see what to fix first. Your answers stay on this device.
Rate each area from 1 to 5 by the evidence you have, not by how you feel about it.
Do enough people need this, look for it and pay for it?
A 5 looks like this: Clear signs that people search for it, ask about it and pay for it.
Can a new visitor tell in a few seconds what you do, who it’s for and why you?
A 5 looks like this: One clear sentence on the first screen, and customers say it back in their own words.
Do you know exactly who your best customers are?
A 5 looks like this: One or two main customer groups, each with its own message and offer.
Do customers buy, come back and send their friends?
A 5 looks like this: Repeat buyers, referrals and reviews that arrive without asking.
Does your website turn visitors into calls, bookings or sales?
A 5 looks like this: A clear next step on every page, and you know what share of visitors take it.
Do you have a steady, repeatable way to find new customers?
A 5 looks like this: One or two channels that bring customers every month, at a cost you know.
Are your prices clear, the same everywhere and profitable?
A 5 looks like this: Simple prices that match on every page, with a healthy margin on each sale.
Would a stranger trust you with their money?
A 5 looks like this: Real reviews, a real person, clear policies and easy ways to get in touch.
Do customers stay, renew or come back?
A 5 looks like this: Most customers buy again, renew or stay subscribed.
Is your site fast, secure and easy to use on a phone?
A 5 looks like this: Loads fast, works well on phones, uses a secure connection and shows up in local search.